Search engine optimisation for E-commerce websites is different to SEO for simpler information-only or ‘brochure’ style websites.E-commerce websites often have a complex site architecture with hundreds, thousands, even hundreds of thousands of product pages all with unique URLs plus dynamically created URLs from site search.
This means there are lots of technical factors that can affect SEO – duplicate content, URL structure, products moving locations or being removed altogether, canonical URL’s and much more.
SEO for Ecommerce Search Engine Optimization is vital for the success of any website. For ecommerce sites, it becomes even more important as websites play a very important role during a product purchase cycle. Here are some key statistics that prove the same:-